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Gigabytes of data analysed in 2026: 1,256,125 GB

From data to decisions that make an impact

PosPotential connects market, point-of-sale and business data to turn the complexity of retail into smart decisions.

Real impact
on decisions that matter

Results that show how a better reading of the data translates into greater efficiency, optimisation and business growth.

-20%

Slow-moving products on the shelf

+15%

Improvement in assortment turnover

+20%

Efficiency in promotional investment

+15%

ROI on promotional campaigns

Customer stories

Results that speak for themselves

Companies in the sector already use PosPotential to understand their business better and make decisions with greater clarity. These are some of the organisations that already trust our approach.

What I value above all in POS Potential is the speed with which the service lets us make decisions based on analysis and "facts". If we had to rely on the many databases we have or on the data sharings as we receive them from clients, this exercise would be far more manual (if it were possible at all…) and we would end up spending much more time making the data intelligible than preparing plans. Working with POS Potential brings both a saving of energy and a major competitive advantage in an increasingly challenging context where speed and excellence in executing plans are key to winning.

I would also highlight the excellent treatment from the POS Potential teams. Whether for the quality of the training, the smoothness of communication, the speed of response or the flexibility, they are a partner it is a pleasure to work with. In addition, having experienced figures from the consumer goods world on the team means concerns are picked up quickly and there is a perfect understanding of the particularities and demands of our business.

Matteo Breschi

Modern Trade & Commerce Director, Spain

PosPotential is a value-generating partner for our business: in a market as seasonal as Ferrero's, having the flexibility and speed of response to the analysis and opportunity-detection needs you provide is key, as it lets us make decisions that translate into higher sales at our customers.

What I value most about POS Potential is that with you I talk business —not statistics—, I talk about sales, possibilities and opportunity costs, and you provide us with a reliable technological solution that lets us focus on the strategic development of the business through clear, tangible outputs generated from sell-out data.

Pilar Planas

Trade Marketing Manager, Spain

PosPotential has marked a before and after for our Company in the effective use of the sell-out data our customers provide. Thanks to its tool —powerful yet very intuitive— and the support of the team behind it, we have built the analysis of this information, and its translation into concrete action plans that impact the business, into the day-to-day work of the field sales and KAM teams.

PosPotential is not content with selling a tool designed by people who know the business and my Company's needs well. It knows that the key to success is keeping it alive, through daily (not occasional) and broad use (by the whole team, not just two or three people). To achieve this they provide very close support and continuous adaptation to everyone's needs.

Virgilio Torío

Sales Director

PosPotential brings us agility in detecting market trends, allowing a prompt response that results in better alignment with our customers and shoppers.

We also have the flexibility to generate ad-hoc reports by customer as well as multi-customer reports that let us identify those aspects that may be affecting the business (positively or negatively).

From PosPotential we receive personalised treatment that is always receptive to the new requests that come up day to day. The experience of their team and the trust built with them make the work flow quickly.

Francisco Casassas

Shopper Marketing Director

When data is understood, decisions change.

From intelligence to action.
What if your data could help you decide sooner and better?

At PosPotential we turn market, point-of-sale and business information into a clear view to decide better.

Because when data works together, opportunities appear that previously went unnoticed.

When data grows, clarity doesn't always follow

The consumer goods sector generates information constantly: sales, promotions, assortment, availability, shopper behaviour.

But when that data is scattered across tools, teams and operational decisions, understanding what is really happening becomes harder. And when clarity arrives late, so do the opportunities.

Too much data, too little perspective

Companies in the sector handle a huge amount of information. The challenge is not having data, but understanding which data is really relevant for making decisions.

Fragmented information

Data lives in multiple sources: internal systems, market, point of sale, promotions. When it isn't connected, the view of the business remains incomplete.

Decisions that arrive late

When spotting a trend or a problem means reviewing multiple reports, reacting becomes slower than the market demands.

Lack of a shared view

Marketing, sales and trade marketing work towards shared goals, but not always with the same information.

Collective intelligence to turn data into decisions

At PosPotential we believe that true intelligence lies not only in the data, but in how it is connected, interpreted and applied at the right moment.

That is why we work from a collective intelligence that combines technology, sector experience and collaboration between teams. An approach that turns the complexity of consumer goods into clearer, faster and more effective decisions.

Technology in Motion

Technology must keep pace with the business. Our systems continuously integrate and process information so you always have an up-to-date view of what is happening in the market.

Growth through Expertise

Sector knowledge makes the difference. Our experience in consumer goods lets us interpret data with judgement and turn it into decisions that drive growth.

Connection at the core

The best decisions are born when information and people are connected. PosPotential aligns data, teams and goals to create a shared view of the business.

From data to decision, in a single system

A simple process to turn information into action

PosPotential connects different sources of market, point-of-sale and business information to create a unified view. From there, our systems analyse the data and generate actionable intelligence that helps teams make decisions faster and with better judgement. This way, information stops being just analysis and becomes a real tool to improve how the business is run.

Cómo funciona PosPotential — de los datos a la decisión
One intelligence for different realities of the sector.

Designed for those who make decisions in consumer goods

PosPotential helps different players in the sector understand their business better and make decisions with greater clarity.

From brand strategy to execution at the point of sale, our intelligence connects data and teams to drive better results.

Brands

Understand how your products behave in the market and at each point of sale to optimise assortment, promotions and category growth.

Distributors

Get a clear view of assortment performance and customer behaviour to improve shelf management and store profitability.

Trade marketing teams

Turn point-of-sale data into actionable decisions to optimise promotions, commercial execution and in-store performance.

A team of "PosPots"

We want to offer you the best data valorisation service and detection of growth levers

We aim to be the leading company in supporting collaboration between manufacturers and distributors of consumer goods, taking part in the development of the sector.

Equipo PosPotential
It all starts with a better connection

Turn data into a real advantage in the relationship with your suppliers

When retailer and manufacturer share information, collaboration changes. Explore how PosPotential can help you turn that connection into clearer decisions and real results.

Want to see how it would work in your business?

También puedes llamarnos al +34 936 222 175