FOR MANUFACTURERS
Our exclusive retail data offering generates real insights and improves the impact of your strategy at customer and store level.
From data to decisions that generate sales
PosPotential connects market, point-of-sale and business data to turn the complexity of retail into smart decisions.
Real impact
on decisions that matter
Better interpretation of data translates into efficiency, optimization, and business growth. These are some of the results we generate.
-20%
Slow-moving products on the shelf
+15%
Improvement in assortment turnover
+20%
Efficiency in promotional investment
+15%
ROI on promotional campaigns
AI-powered data-driven tools
Customer stories
Results that speak for themselves
Companies in the sector already use PosPotential to understand their business better and make decisions with greater clarity. These are some of the organisations that already trust our approach.
What I value above all in PosPotential is the speed with which the service lets us make decisions based on analysis and "facts".
If we had to rely on the many databases we have, or on data sharings as we receive them from our customers, this exercise would be far more manual (if it were possible at all…) and we would end up spending much more time making the data intelligible than preparing plans. Working with PosPotential brings both a saving of energy and a major competitive advantage in an increasingly challenging context, where speed and excellence in executing plans are key to winning.
I would also highlight the excellent treatment from the PosPotential teams. Whether for the quality of the training, the smoothness of communication, the speed of response or the flexibility, they are a partner it is a pleasure to work with. In addition, having experienced people from the consumer goods world on the team means our concerns are picked up quickly, with a perfect understanding of the particularities and demands of our business.
PosPotential is a value-generating partner for our business: in a market as seasonal as Ferrero's, having the flexibility and speed of response you provide for our analysis and opportunity-detection needs is key, as it lets us make decisions that translate into higher sales at our customers.
What I value most about PosPotential is that with you I talk business —not statistics—: I talk about sales, possibilities and opportunity costs, and you provide us with a reliable technological solution that lets us focus on the strategic development of the business through clear, tangible outputs generated from sell-out data.
PosPotential has been a before and after for our Company in the effective reading of the sell-out data our customers provide.
It is a powerful yet very intuitive tool and, with the support of the team behind it, it enables our field sales (GPV) and KAM teams to analyse this information day to day and turn it into concrete actions that impact the business.
PosPotential is not content with selling a digital tool: it understands my Company's business and needs well. It knows that data has to stay alive, through daily (not occasional) and broad use (by more than two or three people). To achieve this, they provide constant support and continuous adaptation to the needs of the different users.
PosPotential brings us agility in detecting market trends, allowing us a prompt response that results in better alignment with our customers and shoppers.
We also have the flexibility to generate ad-hoc reports by customer as well as multi-customer reports that let us identify the aspects that may be affecting the business (positively or negatively).
We receive personalised treatment from PosPotential, always receptive to the new requests that arise day to day. The experience of their team and the trust we have built with them make the work flow quickly.
When data grows, clarity doesn't always follow
The consumer goods sector generates information constantly: sales, promotions, assortment, availability, shopper behaviour.
But when that data is scattered across tools, teams and operational decisions, understanding what is really happening becomes harder.
And when clarity arrives late, so do the opportunities.
Too much data, too little perspective
Companies in the sector handle a huge amount of information. The challenge is not having data, but understanding which data is really relevant for making decisions.
Fragmented information
Data lives in multiple sources: internal systems, market, point of sale, promotions. When it isn't connected, the view of the business remains incomplete.
Decisions that arrive late
When spotting a trend or a problem means reviewing multiple reports, reacting becomes slower than the market demands.
Lack of a shared view
Marketing, sales and trade marketing work towards shared goals, but not always with the same information.
When data is understood, decisions change.
From intelligence to action.
From intelligence to action.
What if your data could help you decide sooner and better?
At PosPotential we turn market, point-of-sale and business information into a clear view to decide better.
Because when data works together, opportunities appear that previously went unnoticed.
