Brands and retailers that turn data into better decisions

What I value above all in POS Potential is the speed with which the service lets us make decisions based on analysis and "facts". If we had to rely on the many databases we have or on the datasharings just as we receive them from clients, this exercise would be far more manual (if it were possible at all...) and we would end up spending much more time making the data intelligible than preparing plans. Working with POS Potential is at once an energy saving and a major competitive advantage in an increasingly demanding context where speed and excellence in executing plans are key to winning.

I would also highlight the excellent treatment from the POS Potential teams. Whether for the quality of the training, the fluidity of communication, the speed of response or the flexibility, they are a partner it is a pleasure to work with. In addition, having people with consumer-goods experience on the team makes it possible to gather needs quickly and to fully understand the particularities and demands of our business.

PosPotential is a value-generating partner for our business: in a market as seasonal as Ferrero's, having the flexibility and speed of response to our needs for analysis and opportunity detection that you provide is key, as it lets us make decisions that drive higher sales with our clients.

What I value most about POS Potential is that I talk business with you —not statistics—, I talk about sales, about possibilities and opportunity costs, and you provide us with a reliable technological solution that lets us focus on the strategic development of the business through clear, tangible outputs generated from exploiting sell-out data.

PosPotential has marked a before and after for our Company in the effective exploitation of the sell-out data our clients provide. Thanks to their tool, powerful yet very intuitive, and to the support of the team behind it, we have incorporated the analysis of this information into the daily work of the field-sales and KAM teams, and its translation into concrete action plans that impact the business.

PosPotential is not content with selling a tool designed by people who know the business and my Company's needs well. They know that the key to success is keeping it alive, through daily use (not occasional) and broad use (by the whole team, not just two or three people). To achieve this they provide very close support and continuous adaptation to the needs of the different teams.

PosPotential gives us agility in detecting market trends, enabling a fast response that translates into better alignment with our clients and shoppers.

We also have the flexibility to generate ad-hoc reports by client as well as multi-client reports that let us identify those aspects that may be affecting the business (positively or negatively).

From PosPotential we receive personalised treatment that is always receptive to the new requests that arise day to day. The experience of their team and the trust built with them make the work flow quickly.